Zeiss-TSO Blue Light Campaign

This online campaign promoted Zeiss’ DuraVision BlueProtect lenses at several Texas State Optical locations. The campaign included the creation of a landing page, Google My Business ads, Facebook posts, and emails. 

The campaign ran for 2 months with 30 participating offices. It generated 13,345 average consumer impressions per office and engaged 494 people interested in protective blue light lenses. 46 people per participating office visited the office’s website and 12 additional patients called for an appointment. 

Campaign performance averaged the results of 30 participating offices vs. prior 6 months and a control group without the blue light campaign.